Comparison between Food Aggregators, Online Web Ordering, and your own Restaurant App
If you are into the F&B industry, you should think twice before making up this decision, what is the best for your restaurant, are you looking for the fastest and easiest option and the cheapest one, here we are defining the advantages and disadvantages for each of these options:
Food Aggregators advantages and disadvantages
Like Uber Eats, Deliveroo, the food aggregators industry is booming for the last 2 years, customers ordering behavior has changed even before the pandemic, according to Business Wire, the online food industry value is exceeding 111 Billion USD in 2020.
Food Aggregators are getting the biggest chuck out of it, here are the advantages of working with them:
Faster time to market: you can set up your account in 1 week.
Optimized delivery: they will provide delivery stuff for your orders.
Existing customers database: you can jump in into the platform and start competing.
Multi Payment options: online and cash on delivery.
As per various restaurant owners, they see the disadvantages as per the followings:
High Revenue share percentage: 25%-30% per order, uncapped.
Reserve Marketing: when you advertise, you are advertising to the food aggregators App link, meaning that your customer will order for the first time, but later they will open the food aggregator App, not your restaurant page.
Higher churn rate: your competitors are also there, targeting your customers with competing dishes and offers.
Your customers database is with the food aggregator, you must pay to food aggregators to advertise for your own customers
Online Web Ordering platform advantages and disadvantages
Like Chat food and Fine Dine Menu, over the last year the web ordering platform became very popular among restaurant owners due to the high enhancement into various web technologies, your customers can just click on your ordering link and use -like app- webpage to place orders, here are the advantages:
Faster time to market: you don’t need to build up your restaurant website, it can be done in 1 week.
Yearly or monthly fee, a small revenue share percentage compared to food aggregator.
Supporting online payment and cash on delivery.
As per multiple restaurant owners’ feedback, here are the main challenges and disadvantages of working with web ordering platforms:
While doing the marketing and advertising, you are not promoting your restaurant website, but the web ordering platform link.
Your customers data and behaviors are owned by web ordering platforms since your are using their web links.
If you don’t advertise over social media you won’t get new orders: your customers will click on your menu link only when they see your ad, they wont remember your web link.
When you advertise for your web link there is high possibility that your customers aren’t hungry or your advertising out of your working hours, hence no sales but lost cash.
While your customers need to search for your restaurant link, they might see your competitors’ ads on google.
Low engagement: you cant engage through Web with your existing customers.
Low brand awareness through using third party link not your own website.
Your Own Restaurant Ordering App Advantages and Disadvantages
Like food Appers which will build up your professional branded restaurant ordering app in 9 days for 9 usd a day.
In the past 3 years, all big brands link KFC, MC Donald were building up their own Apps, but the challenge was for medium, small size restaurant was the budget, most of restaurants and coffee shops can’t afford building and managing their own Apps, or wait for 3 months to get their own apps ready.
The good news here is that all the above is a history now, below we are highlighting the advantages of having your own restaurant, coffee shop ordering app from food Appers:
You will get your own branded IOS and Android restaurant apps
Zero Commission, Zero Setup fee, pure subscription service at 9 usd a day
Faster time to market, you App is live in 9 days.
Branding: your customers will feel credibility and being taken care of
Support submitting franchise opportunities and reaching out to investors
Own your customers data and privacy.
Lower Ad budget: Unlimited notifications and broadcast for free.
Integration with local delivery companies at no cost.
Easier to reach and engage with your customers, upsell, cross sell, higher retention.
You can see the list of advantages of having your own restaurant app at the price of your daily tea by visiting our website foodappers.com and following the FAQ section as well.
Even more, if you think that your business can’t afford a 9USD a day for having your own app, food appers have an alternative powerful solution, Live 3D Digital Menu and Weblink where you enrich your customers experience and boost your online sales by 40% - 50%, and receive direct online orders from your customers at just 1 USD a day, no commission, no setup fees.
The challenges in using food aggregators or third party web ordering platforms is not only with their high commission, but you are also advertising and promoting their own platform, you are winning in the short term but losing in the long term, with food Appers you can get your professionally branded restaurant ordering app at 9 usd a day and in 9 days, at zero commission on orders, or you can get you 3D ordering menu and weblink for 1 USD a day and will be ready in 1 day only, why don’t you try for free.
Also see how can you increase your restaurant, coffee shop revenues at 10 USD a day.